The Sculpt Edition
Brand Design | Marketing Materials | Creative Direction
The Sculpt Edition, a premium Pilates studio, needed branding to reflect both refinement and physical form. The logo design focuses on a clean and minimalist aesthetic, using thin, elegant letterforms with just enough curvature to subtly allude to the notion of 'sculpting'—a nod to both the physical transformation Pilates offers and the precision of the brand itself. This delicate balance between simplicity and sophistication was key in capturing the essence of the studio’s ethos.
Recognising the importance of a strong visual identity, I crafted a bespoke brandmark that elevates the logo further. By merging the ‘S’ with a stylised ‘t’, I created a sculptural emblem that feels fluid yet structured—a perfect visual metaphor for Pilates. The ‘t’ shape subtly anchors the form, giving it a unique recognisability within the emblem. This integration not only reinforces the brand name but also provides a distinctive mark that can live independently across various touchpoints, from studio signage to social content.
“Francesca is a total professional and true talent. Right from the start, she really listened to what was important to me. This was reflected in her openness and communication throughout the whole process. She got my vision for the brand and has created the most beautiful aesthetic. I am beyond grateful for her commitment to providing the best service.”
Becki Orr, The Sculpt Edition
