The visual identity for The Sculpt Edition was designed to embody refinement, precision, and the transformative nature of Pilates, striking a delicate balance between simplicity and sophistication. The logo centres on thin, elegant letterforms with subtle curvature, alluding to the idea of ‘sculpting’—a reflection of both the physical transformation Pilates offers and the studio’s meticulous, refined approach. To elevate this further, a bespoke brandmark was created by merging the ‘S’ with a stylised ‘t’, forming a sculptural emblem that is fluid yet structured. The curved lines convey movement and grace, while the anchored ‘t’ grounds the form, creating a distinctive symbol that is both modern and memorable. This emblem serves as a strong visual metaphor for Pilates—balance, strength, and flow—and offers a mark of recognisability that can stand independently across applications, from studio signage to digital platforms. Together, these elements establish a brand identity that feels premium, contemporary, and deeply aligned with the ethos of The Sculpt Edition.