The Pure Facialist
Brand Design | Marketing Materials | Creative Direction
The Pure Facialist is the dream and hard work of Ellie Rolfe - professional facialist and skincare expert. Her philosophy revolves around providing more than just a skincare service; she provides a deeply relaxing encounter and transforms your skin using natural ingredients.
Ellie knew from the outset what her brand values were, but she needed me to illustrate those values and provide the emotion behind the idea.
The Pure Facialist identity combines curved lines and strong, crisp angles set in deep earthy tones alongside touches of neutrals to reflect natures elements.
“Francesca is hands down one of the most talented designers I know. She gets me, gets the brand, gets the aesthetic. I truly love what she’s created for The Pure Facialist and find her expertise and ongoing support second to none!”
Eloise Rolfe, The Pure Facialist
