Synergy Outdoors
CLIENT
At the intersection of luxury and functionality, Synergy Outdoors creates bespoke outdoor spaces for prestigious clients
When Ian, CEO of Synergy Outdoors, approached me, he had a clear vision: to create a brand that stood apart from the competition—one that conveyed luxury, professionalism, and modernity while maintaining a strong connection to the outdoor play and leisure sector.
Many competitors in this space opt for bright, playful, and childlike branding, but Synergy Outdoors needed an identity that would resonate with high-profile clients such as Parish & Town Councils, Holiday Parks, Visitor Attractions, Hotels, Pubs, Breweries, Schools, Housing Developers, and Land & Property Management Companies—organisations that require expertise, quality, and a refined aesthetic in their outdoor projects.
From landscaping and fencing to bespoke summer houses, pergolas, and large-scale project management, Synergy Outdoors delivers exceptional craftsmanship tailored to outdoor play and leisure spaces. The branding I developed reflects this commitment—sophisticated, modern, and premium, ensuring that Synergy Outdoors commands attention in a highly competitive market.
VISUAL IDENTITY
The visual identity for Synergy Outdoors strikes a refined balance between natural vitality and modern sophistication, setting the brand apart in a sector often characterised by bright, playful aesthetics. With a clear vision to resonate with high-profile clients such as councils, holiday parks, and property developers, the identity conveys luxury, professionalism, and trust while maintaining a strong connection to the outdoors. Central to the brand is a distinctive emblem featuring a tree with flowing roots forming an elegant oval and leaves that extend across its frame. This mark was designed as a timeless staple—immediately communicating the company’s connection to the outdoors while embodying sophistication and luxury through its refined form.
From initial contact through to final sign off we found Frankie to be very thorough and professional, taking time to address our needs, she came up with four fantastic brand concepts for us, which we felt exactly matched the brief and was sympathetic with our ethos and vision for the business. The hardest part was choosing which option to go with!
IAN ORR, FOUNDER OF SYNERGY OUTDOORS
COLOUR PALETTE AND TYPOGRAPHY
The colour palette is rooted in deep emerald and mossy greens, evoking the grounding presence of trees and foliage, elevated by a rich gold tone that introduces a sense of prestige and timeless elegance. To complement these deeper hues, touches of citron, lime, and olive neutrals bring freshness and vitality, reflecting the abundance and renewal found in nature. Typography and supporting elements were chosen to echo this same harmony—clean, contemporary forms that speak to clarity and expertise, paired with subtle organic detailing that reinforces the brand’s connection to the natural world. Together, these elements create an identity that feels both elevated and approachable, embodying Synergy Outdoors’ ethos of quality, creativity, and a modern vision for outdoor spaces.
