Synergy Outdoors
Brand Design | Marketing Materials | Creative Direction
When Ian, CEO of Synergy Outdoors, approached me, he had a clear vision: to create a brand that stood apart from the competition—one that conveyed luxury, professionalism, and modernity while maintaining a strong connection to the outdoor play and leisure sector.
Many competitors in this space opt for bright, playful, and childlike branding, but Synergy Outdoors needed an identity that would resonate with high-profile clients such as Parish & Town Councils, Holiday Parks, Visitor Attractions, Hotels, Pubs, Breweries, Schools, Housing Developers, and Land & Property Management Companies—organisations that require expertise, quality, and a refined aesthetic in their outdoor projects.
From landscaping and fencing to bespoke summer houses, pergolas, and large-scale project management, Synergy Outdoors delivers exceptional craftsmanship tailored to outdoor play and leisure spaces. The branding I developed reflects this commitment—sophisticated, modern, and premium, ensuring that Synergy Outdoors commands attention in a highly competitive market.
From initial contact through to final sign off we found Frankie to be very thorough and professional, taking time to address our needs, she came up with four fantastic brand concepts for us, which we felt exactly matched the brief and was sympathetic with our ethos and vision for the business. The hardest part was choosing which option to go with!
Ian Orr, Synergy Outdoors
