Haseya

CLIENT

Rooted in meaning and transformation, Haseya unites yoga, mentorship, and retreat experiences under a brand of quiet power.

The founder of Haseya – Simone is a yoga teacher, retreat facilitator, and mentor whose story is as powerful as the brand she’s built.

Haseya means “to rise up.” It’s a call to come together – across cultures, across pain, across past versions of ourselves – and move toward healing. That message isn’t just poetic. It’s personal.

Simone turned to yoga during one of the hardest chapters of her life, and what began as a practice to survive has grown into a business, a lifestyle, and a movement that’s helping others rise too.

“Working with Frankie has been one of the most easeful and aligned creative collaborations I’ve experienced. She held such clear space for my vision to come through, while gently guiding the process with so much care, patience and skill.

SIMONE CASSELLS , FOUNDER OF HASEYA

VISUAL IDENTITY

This brand is rooted in meaning. Every decision—from the colour palette to the typography to the symbol at its core—was designed to hold space for that journey: a brand that feels like breath, presence, and strength. Drawing inspiration from Simone’s African heritage, the colour palette grounds the identity in warm, earthy tones that reflect both her roots and the deeper significance of the name Haseya, which speaks to grounding and connection with the earth. These hues not only honour her story but also embody the retreat’s ethos: a space of balance, rootedness, and renewal. At the centre of the identity sits a logo that embraces simplicity and fluid forms, designed to capture the sensual, immersive experience of yoga. Subtly referencing a rising sun, it becomes a symbol of awakening, energy, and new beginnings—perfectly aligned with the restorative and transformative spirit of the retreat.

The Brand Identity Ltd